Keep in mind that crafting a hypothesis is crucial for your experiment. This is the type of hypothesis you’ll want to test and see if your prediction was correct. In other words, it’s a prediction of an outcome based on known facts that is yet to be proven.įor example, you might have an idea about which creative concept might work based on what you already know. Put simply, a hypothesis is an idea or an assumption made so that it can be tested. Crafting a HypothesisĪfter defining what it is that you want to learn, the next step is defining the hypothesis you want to test. You can see here that a learning agenda can be useful for many different parts of creative development – positioning, concepts, and execution. Above, you can see an example of a learning agenda from Facebook Gaming’s report.
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